AJ Fenlason leads a discussion on church and ministry sitemaps. Sitemaps are one the the key ways people interact with your website. They help organize and structure your content in meaningful ways. Without an effective sitemap the people who visit your church website will be lost and confused. To help you create better sitemaps we’ll dive into common mistakes and best practices churches can use. You’ll also see examples of churches who have effective sitemaps and how they help the church reach their goals.
Key Takeaways:
— If your sitemap looks like your staff org chart you are bound to confuse visitors
— There are two different ways of organizing a sitemap 1) highly structured with depth 2) general with overarching topics
— What you include in your sitemap tell a lot about who you are as a church
— Sitemaps should be used to help guide people to critical content on your website
— Everything does not need to be in the sitemap